E-Commerce & Website Management

• Manage and update our WooCommerce store hosted on WordPress
• Add new products, keep listings up to date, optimize SEO, and ensure smooth functionality on both the main website and our Ebay store
• Process and fulfill all online orders using Shippo, including shipping label generation and inventory management
• Personally deliver larger shipments to the post office or UPS as needed
• Ensure product availability by submitting daily inventory reports to Tractor Supply (Monday–Friday only; holidays and weekends excluded)

Creative & Content Marketing

• Photograph products for use across e-commerce and marketing channels
• Design brochures, graphics, packaging, and sales materials
• Plan, shoot, and edit video content for product demonstrations and marketing campaigns
• Create and schedule engaging posts across all major social media platforms (Instagram, Facebook, TikTok, etc.)
• Collaborate with influencers and brand partners to build awareness and credibility
• Ensure all content reflects and reinforces Pro-Tracker’s brand voice and values across all platforms

Email and SMS Marketing

• Design and schedule email campaigns through Constant Contact, including product launches, promotions, and seasonal updates
• Create and setup drip campaigns for SMS marketing through 
• Write clear, engaging copy that aligns with brand messaging
• Manage subscriber lists and monitor campaign performance

Customer Support

• Serve as the first point of contact for all customer inquiries: answer phone calls, respond to emails, and handle messages on social platforms
• Resolve customer issues with a positive and solutions-oriented approach
• Maintain accurate customer communication records

Dealer Support & Order Fulfillment

• Communicate with potential dealers, provide necessary materials, and guide them through the sign-up process
• Process and ship dealer orders accurately and on time
• Maintain strong relationships with dealers by ensuring consistent communication and reliable service

Tradeshow & Event Coordination

• Organize company participation in industry tradeshows and expos
• Coordinate with event organizers through show-specific portals
• Submit necessary documents (certificates of insurance, electrical orders, etc.)
• Arrange shipping logistics with booth vendors and trucking companies

Analytics & Reporting

• Track website traffic, sales data, email performance, and social media engagement
• Provide insights and recommendations based on analytics to help guide content and marketing decisions
• Use tools such as Google Analytics, WooCommerce reporting, and Constant Contact analytics to inform strategies

Product Assembly & Fulfillment

• Build and assemble products, specifically the Recovery System
• Assemble the handheld receiver and pair it with the radio-frequency tracker
• Prepare and package the complete product case, ensuring it is ready to ship upon order